Waterloo is home to one of the largest Mennonite populations in Canada. Joined by German immigrants in the early 1800s they make it one of Ontario's most vibrant agricultural areas. Growth of this community resulted in twinning with the City of Kitchener. A shopping arcade known as Market Square hosts a spectacular Farmer's Market on Saturday mornings.

University of Waterloo and Wilfred Laurier University contribute to Waterloo's innovative leadership as a centre for leading-edge technology and industry. German artisans, farmers, and tradesmen boost the industrial growth of the area. The insurance industry established head offices during the late 19th century promoting economic growth.

The annual Oktoberfest festival features sausages, sauerkraut, beer, music, and dance and is the second largest such celebration in the world. Tours of the Canadian Clay and Glass Gallery, and Earth Sciences Museum are educational and fascinating.

Waterloo accommodations blend the rustic charm of Bed and Breakfasts along with major hotels.